The new Las Vegas Harley Davidson brings an additional anchor to the iconic nature of the LVBLVD South Corridor, combining its distinct brand for the ultimate in performance to Las Vegas’s reputation as an ultimate experience destination. A large, central, entrance and plaza welcomes visitors. Bright colors offset with modern steel and concrete finishes where used to enhance the daytime and nighttime appearance. The dealership is the first on the Las Vegas Strip, posing several challenges during the entitlement process. Adjacency to the airport required coordination with the FAA and McCarran on the structure.